Serving the los Angeles Low-Income Population since 1989.
  • Giving Tuesday

Our Mission

The Mission of New Image is to: decrease and prevent homelessness throughout Los Angeles County by providing comprehensive Case Management and Supportive Services, housing, job search and placement, outreach, and referral services.

client Services

If you are a client needing emergency housing and supportive service referrals contact: LA County 211 for emergency shelters and referral services in your area. If you would like to inquire about placement into any of our programs, contact the New Image Corporate Office at (323) 846-8307.

Programs & Services

Currently New Image operates four programs and provides case management and supportive services to homeless and low-income individuals or families with children. In February 2017, it will be opening a bridge housing site to serve homeless and displaced individuals.

Read more

29 Year Anniversary Campaign

In honor of our 29th Anniversary we are excited to launch the New Image Emergency Shelter "29 for 29 Anniversary Fundraising Campaign". For 29 years, New Image has provided shelter, transitional and permanent housing, food, and numerous comprehensive supportive services, to more than 2.9 million homeless and low-income individuals and families with children.
However, as we embark on our 29th Year Anniversary, not only do we recognize the great strides we have made, but we are also reminded the financial challenges that lie ahead of us, daily. We ask you to help us raise a minimum of $290,000 to continue providing much needed services to the homeless, poor, and needy, by making a personal contribution of:








All donations are Tax Deductible! We sincerely appreciate your support!

Know more about us

New Image Founders

In 1989, Brenda Wilson and Lynda Moran, identical twin sisters, became co-Founders of New Image Emergency Shelter for the Homeless, Inc. (New Image), a non-profit tax exempt corporation, with the focus of providing much needed housing and supportive services to homeless and low-income individuals and families with children. 

Brenda Wilson, Executive Director of New Image, began her career in Hospital Administration, but when she relocated to Long Beach, California in August of 1987 she was burdened by the overwhelming sight of entire villages of people experiencing homelessness in one of the richest counties in the nation. In 1989, on a move of faith, and with the support of her twin-sister, and husband of many years, she wrote a small Grant requesting funding to provide an emergency shelter for homeless single men and women. The rest of the story is, as they say "history". New Image was awarded its first homeless services grant 29 years ago to provide much needed services to the homeless populations. The New Image emergency shelters, transitional, and permanent housing programs have been a place where lives are transformed and people can reestablish their values, and find healing for the generational poverty issues that plague this forgotten community.

At the height of the agencies service history, Ms. Wilson and Ms. Moran grew New Image to become one of Los Angeles County's largest single bed providers, with as many as 850 beds for overnight emergency sheltering, and its former transitional housing program. Under Ms. Wilson's leadership and Ms. Moran's support, New Image has served more than 2.9 million duplicated (seen more more than once) clients, with housing assistance and comprehensive supportive services.