The Mission of New Image is to: decrease and prevent homelessness
throughout Los Angeles County by providing comprehensive Case Management
and Supportive Services, housing, job search and placement, outreach,
and referral services.
If you are a client needing emergency housing and supportive service
referrals contact: LA County 211 for emergency shelters and referral services in your area. If you would like to inquire about placement into
any of our programs, contact the New Image Corporate Office at (562) 983-7289.
Currently New Image operates four programs and provides case management and supportive services to homeless and low-income individuals or families with children. In February 2017, it will be opening a bridge housing site to serve homeless and displaced individuals.
All donations are Tax Deductible! We sincerely appreciate your support!
In 1989, Brenda Wilson and Lynda Moran, identical twin sisters, became co-Founders of New Image Emergency Shelter for the Homeless, Inc. (New Image), a non-profit tax exempt corporation, with the focus of providing much needed housing and supportive services to homeless and low-income individuals and families with children.
Brenda Wilson, Executive Director of New Image, began her career in Hospital Administration, but when she relocated to Long Beach, California in August of 1987 she was burdened by the overwhelming sight of entire villages of people experiencing homelessness in one of the richest counties in the nation. In 1989, on a move of faith, and with the support of her twin-sister, and husband of many years, she wrote a small Grant requesting funding to provide an emergency shelter for homeless single men and women. The rest of the story is, as they say "history". New Image was awarded its first homeless services grant 28 years ago to provide much needed services to the homeless populations. The New Image emergency shelters, transitional, and permanent housing programs have been a place where lives are transformed and people can reestablish their values, and find healing for the generational poverty issues that plague this forgotten community.
At the height of the agencies service history, Ms. Wilson and Ms. Moran grew New Image to become one of Los Angeles County's largest single bed providers, with as many as 850 beds for overnight emergency sheltering, and its former transitional housing program. Under Ms. Wilson's leadership and Ms. Moran's support, New Image has served more than 2.8 million duplicated (seen more more than once) clients, with housing assistance and comprehensive supportive services.