Serving the los Angeles Low-Income Population since 1989.


New Image Emergency Shelter for the Homeless, Inc. (New Image) is excited to announce that its 24th Annual Children’s Christmas Store will be held Saturday, December 15, 2018, at the Hilton Long Beach’ Catalina Room.

Since 1995, New Image has sponsored the Children’s Christmas Store, realizing that without the toys, gifts, shoes, and supermarket gift cards provided by this program, several homeless and low-low income families with children, would not be able to celebrate the holidays. Homelessness is a traumatic experience for a child, especially experiencing homeless during the holidays because they often feel disconnected from their homes, family, friends, and the broader community. Therefore, New Image works hard to make this, a day they will never forget.

This holiday season help us provide another loving, fun-filled, memorable Christmas to the children of homeless and low-income families, who without your help, would struggle to have a Christmas dinner, and provide gifts to their children.  It is our goal to serve a minimum of 680 families and over 1,800 children this year.

New Image is requesting your financial and/or in-kind support to ensure toys and a pair of shoes for every child attending the New Image 24th Annual Children’s Christmas Store.

Toy Shop’s Needs List
  • 100 Bicycles ($50 each = $5,000) 
  • 32 Tricycles ($35 each = $1,120) 
  • 32 Big Wheels ($25 each = $800)
  • 50 Scooters ($12 each = $600) 
  • 50 Skateboards ($16 each = $800)
  • 278 Dolls ($19 each = $5,282)
  • 140 Basketballs ($13 each = $1,820)
  • 50 Soccer balls ($13 each = $650)
  • 80 Footballs ($12 each = $960)
  • 600 Pairs of Shoes ($15 each = $9,000)
  • 180 Gift Cards ($25 each = $4,500)
  • 120 Baby Items ($10 each $1,200)
  • 185 Teen Items (Prices vary) 
Your donation is Tax Exempt! We are a 501 (C)(3) non-profit (33-0404729). Once your donation is received, New Image will provide you with a Tax Exempt Receipt. If you have any questions, or to make your donation over the phone please contact Lynda Moran at (562) 822-7657. 

Please visit this link to view one of our previous 3-minute Christmas Store videos:

Additionally, please support and share our GoFundMe fundraising page:



For more information or to make a direct financial donation, please visit our website at

or call Lynda Moran (323) 846-8307 or (562) 822-7657

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Our Mission

The Mission of New Image is to: decrease and prevent homelessness throughout Los Angeles County by providing comprehensive Case Management and Supportive Services, housing, job search and placement, outreach, and referral services.

client Services

If you are a client needing emergency housing and supportive service referrals contact: LA County 211 for emergency shelters and referrals services in your area. If you would like to inquire about placement into any of our programs, contact the New Image Headquarter Office in Long Beach at (323) 846-8307.